Advertising on Outreach Radio
Who are OUTREACH RADIO?
Outreach Radio is a regional radio station broadcasting across Hampshire & surrounding areas, reaching a population coverage of approximately 1.5 million people.
As an independent locally operated radio station, our overheads are lower than our commercial radio counterparts, so we’re able to offer very competitive advertising rates to local businesses who wish to get their brand and offerings promoted across the region. Radio works like word of mouth – especially when heard on a truly local radio station.
Outreach Radio is also available on Freeview channel 277, (which supports image advertising), and we stream online via this website and through apps such as Radioplayer, Online Radio Box and myTuner and via Smart Speakers such as Amazon Echo devices.
How does radio advertising work?
It’s all about repetition; building response rates over time. The key to success in radio advertising is to advertise as often as possible.
Industry research shows that listeners are far more likely to consider and act on a message heard on their local radio station, leading to more store/online visits and more sales.
Radio compliments other forms of advertising and gives you an opportunity to talk directly to potential customers. Hearing your latest offer or deal on radio builds trust and authority with your new potential customer base.
Radio advertising is totally bespoke around your business, no package is the same. Our experienced sales team will work with you to create a campaign with impact that will give you maximum exposure on air.
Why advertise with Outreach Radio?
Our last quarterly listener figures (October to December 2022) were 323,519* (based on online to DAB ratio – please see footnotes below)
Outreach Radio connects listeners to their local area and communities. Our listeners have a connection with us.
We connect with our listeners in a familiar and personal manner, from local presenters who are relatable, talking to local people who need and want to be related to.
Our advertising packages maximise your exposure and build strong local awareness, connecting your brand with local people across our coverage area.
As well as audible radio advertising, we’re also able to provide TV image advertising via our service on Freeview channel 277, on which we can augment radio advertising with visual ads.
Are you new to radio advertising?
We can script and professionally record your radio advertisement, with your sign off at each stage.
Simply provide us with your key messages and we will do the rest, turning the script into a professional radio advertisement that reflects your brand, and is right for our audience with a clear call to action.
With prices from just £100 per week, Outreach Radio offers excellent value for money.
Terms and Conditions
For full terms and conditions for advertising on Outreach Radio, please click on https://www.outreachradio.co.uk/advertising-terms-and-conditions/.
Please contact our friendly sales team now to discuss your needs on 02380 09 08 01 or or email advertising@outreachradio.co.uk.
Alternatively, please fill in the form below, and we’ll get back to you right away and send you a copy of our info pack.
* As a locally operated radio station with very limited funds, Outreach Radio is not yet registered with RAJAR, the official, (but unfortunately quite costly), industry body for radio audience measurement. In order to ascertain an approximate listener figure, Outreach Radio conducts a detailed analysis of it’s online listenership, (counting UK IP addresses only, so as not to skew the figures based on foreign connections), from it’s open-source technology audio streaming servers – similar to that of online website logs and analytics. These figures provide us with a clear insight into both unique visitors and returning listeners across all online devices; PC’s laptops, mobile devices, and smart speakers. RAJAR’s data release for Q1 2020 states that 14% of listening occurs online, whilst 40.2% occurs on DAB; a ratio of 1:2.9. Using this ratio, we are able to extrapolate to determine an approximate total listener count. We appreciate that this is a completely different approach to that used by RAJAR, but believe this has it’s merits, and is based on figures from our actual online listeners multiplied against a published ratio for online to DAB.