Advertising on Outreach Radio
Who are OUTREACH RADIO?
Outreach Radio is a regional commercial radio station broadcasting across Hampshire & surrounding areas, reaching a population coverage of approximately 1.5 million people.
As an independent locally operated radio station, our overheads are lower than our commercial radio counterparts, so we’re able to offer very competitive advertising rates to local businesses who wish to get their brand and offerings promoted across the region. Radio works like word of mouth – especially when heard on a truly local radio station.
Outreach Radio is also available on Freeview channel 277, Freely channel 566 and Amazon Fire TV sticks, (which all support image advertising), and we stream online via this website and through apps such as Radioplayer, Online Radio Box and myTuner and via Smart Speakers such as Amazon Echo devices.
How does radio advertising work?
It’s all about repetition; building response rates over time. The key to success in radio advertising is to advertise as often as possible.
Industry research shows that listeners are far more likely to consider and act on a message heard on their local radio station, leading to more store/online visits and more sales.
Radio compliments other forms of advertising and gives you an opportunity to talk directly to potential customers. Hearing your latest offer or deal on radio builds trust and authority with your new potential customer base.
Radio advertising is totally bespoke around your business, no package is the same. Our experienced sales team will work with you to create a campaign with impact that will give you maximum exposure on air.
Why advertise with Outreach Radio?
Our last quarterly listener figures (March to May 2024) were 300,009* (based on online to DAB ratio – please see footnotes below)
Outreach Radio connects listeners to their local area, and our listeners have a connection with us.
We connect with our listeners in a familiar and personal manner, from local presenters who are relatable, talking to local people who need and want to be related to.
Our advertising packages maximise your exposure and build strong local awareness, connecting your brand with local people across our coverage area.
As well as audible radio advertising, we’re also able to provide TV image advertising via our service on Freeview channel 277, Freely channel 566 and Amazon Fire TV sticks, on which we can augment radio advertising with visual ads.
Are you new to radio advertising?
We can script and professionally record your radio advertisement, with your sign off at each stage.
Simply provide us with your key messages and we will do the rest, turning the script into a professional radio advertisement that reflects your brand, and is right for our audience with a clear call to action.
Terms and Conditions
For full terms and conditions for advertising on Outreach Radio, please click on https://www.outreachradio.co.uk/advertising-terms-and-conditions/.
Please contact our friendly sales team now to discuss your needs on 02380 09 08 01 or or email advertising@outreachradio.co.uk.
Alternatively, please fill in the form below, and we’ll get back to you right away and send you a copy of our info pack.
* Outreach Radio is unable to registered with RAJAR, the official industry body for radio audience measurement.
We have been advised by RAJAR that due to our bespoke pan-Hampshire coverage area, (created through the use of overlapping the the newer SS-DAB (DAB+) networks), that does not match other commercial radio stations in our area, we would not qualify for joining, since we need to align with the TSA (Total Service Area) mapping of existing commercial radio stations.
The nearest commercial radio match only covers South Hampshire, some of Dorset and West Sussex, and does not include Basingstoke, Aldershot, Farnborough, (key Hampshire population areas), or Salisbury, (adjacent commuter route).
In order to ascertain an approximate listener figure, Outreach Radio conducts a detailed analysis of it’s online listenership, (counting UK IP addresses only, so as not to skew the figures based on foreign connections), from it’s open-source technology audio streaming servers – similar to that of online website logs and analytics. These figures provide us with a clear insight into both unique visitors and returning listeners across all online devices; PC’s laptops, mobile devices, and smart speakers.
RAJAR’s latest data release states that 24% of listening occurs online, whilst 42.3% occurs on DAB; a ratio of 1.7:1. Using this ratio, we are able to extrapolate to determine an approximate total listener count. We appreciate that this is a completely different approach to that used by RAJAR, but believe this has it’s merits, and is based on figures from our actual online listeners multiplied against a published ratio for online to DAB.